Posted by Bel. The time is 12:01pm here in Wellington, NZ.

I know that Lou is the tennis fan, and that due to my lack of a television, there's a high chance everyone else has already seen this - but I'm posting it anyway. I love it.

Advertising for "women's sanitary products" tends to be rather coy, particularly in the American market from what I've read. Great to see this champion doing such an edgy and funny piece - I hope she got a lifetime supply as part of her endorsement! Jezebel has an article about the ad, questioning why aren't more famous faces used to sell such an essential product.

Along the same lines, copyranter praises a French print ad (Tampax again!) which actually emphasises the no-leakage benefits of a tampon (for when you're swimming with sharks, in particular), rather the demurely using blue liquid and euphemisms.